Project lead

Target customer group identification:

• Analysis of consumer data.

• Analysis of third-party data (social, GA, SEMrush).

• Founder interviews.

• Consumer interviews.

• Consumer surveys.

• Desktop research.

• Strategist consumer planning.

Brand positioning:

• Competitor analysis.

• Key insight.

• Brand idea.

• 3x brand positioning routes.

• Presenting to the client for feedback.